How Can Businesses Use DNA Behavior?

The chart below shows how the businesses we work with are currently using our Behavioral Management Solutions to know their employees and customers for building sustainable competitive advantage.

Behavioral Discovery... Navigating Human Differences... Increasing Employee and Client Engagement... Increasing Revenue and Productivity


Who Would Use This System

Communication DNA

customized experiences, customer engagement, behavioral marketing, customer loyalty programs, know your customer, customer personality, communication style, communication test

  • Communication and learning style discovery to enhance engagement and relationship performance through the real time customization of sales, marketing and customer service activities
  • Marketing
  • Sales and Service Teams
  • Advisory Teams
  • Call Centers
  • Operations Teams
  • Sales and Marketing Technology Platforms
  • All Financial DNA and Business DNA users

Financial DNA

Financial personality, risk profiling, risk tolerance, financial planning risk, investment portfolio

  • Financial personality discovery for building financial planning performance through providing customized life long experiences, achieving Quality Life Goals and navigating financial personality risks.
  • Financial Planners
  • Financial Advisers
  • Wealth Managers
  • Investment Advisors
  • Insurance Agents
  • Family Offices
  • Accountants
  • Attorneys

Business DNA

business performance, human capital management, sales transformation, performance coaching

  • Talent discovery to improve business performance by enhancing human capital management, performance coaching and sales transformation
  • Human Resource Management
  • Leaders and Boards
  • Sales and Service Teams
  • Practice Management
  • Business Coaches
  • Business Consultants
  • Trainers

In addition, we have customized applications for family wealth and succession management, sports teams and personal development.


Contact DNA Behavior


Financial DNA Solutions

» How Can You Use
DNA Behavior?

Get a snapshot of how businesses
are using DNA Behavior to become
behaviorally smart.

» The Platinum Standard
for Discovery

Learn more about the reliability
and validity of our platinum standard
assessment methodology for performance
development and behavioral discovery.

» Select the DNA Behavior
Solution for You

Learn about the different DNA Behavior
solutions and select the right one
for you.

» Measuring the Benefits of

Learn about the financial and
non-financial benefits of our proven
DNA Behavior methodology.

» What People Are

People from all over the world
are becoming raving advocates
for DNA Behavior. Why?

» The DNA Behavior

Discover what makes DNA Behavior
a uniquely powerful approach for
unlocking human potential.

Financial DNA Solutions