The Power of Natural Behavior

Market and Behavior Drive PerformanceThe differential methodology which forms the foundation of each of these solutions is we start with the comprehensive discovery of a person’s natural instinctive DNA behaviors and then separately their learned life, business and financial preferences which make up their overall personality. Further, our approach recognizes that a person’s life, business and financial decision-making is completely integrated and their perspectives are driven by their personality, including the natural instinctive DNA behaviors.

The natural DNA behaviors inherently remain stable over time and reflect where a person

can consistently be productive over long time periods at high levels with the least amount of stress, and will "go to" under pressure. Having such knowledge enables a leader or sales executive to more easily predict how an employee or customer will perform and make decisions in up and down economic conditions. We do not believe that a leader or sales executive can satisfactorily guide their employees or customers to take the required action without firstly knowing their natural DNA behavioral style.

The Vision and Outcome of DNA Behavior

The DNA Corporate Memory Bank enables validated behavioral intelligence to be operationalized at the fingertips of every person in the business on a real time basis to deepen engagement in every human interaction and to enhance business performance.

Business DNA Behavior Drives Performance

A Proven Methodology

Our experience and independent research shows this approach leads to the sustainable growth of revenue by more than 20% per year, improved employee productivity by up to 40% and team productivity by 70%.

The Problem We Solve for Businesses

Closing the Behavior Performance Gap

Quantifying Business Performance Leakage

Measuring the Benefits

DNA Behavior Solutions



Financial DNA Solutions

» How Can You Use
DNA Behavior?

Get a snapshot of how businesses
are using DNA Behavior to become
behaviorally smart.

» The Platinum Standard
for Discovery

Learn more about the reliability
and validity of our platinum standard
assessment methodology for performance
development and behavioral discovery.

» Select the DNA Behavior
Solution for You

Learn about the different DNA Behavior
solutions and select the right one
for you.

» Measuring the Benefits of

Learn about the financial and
non-financial benefits of our proven
DNA Behavior methodology.

» What People Are

People from all over the world
are becoming raving advocates
for DNA Behavior. Why?

» The DNA Behavior

Discover what makes DNA Behavior
a uniquely powerful approach for
unlocking human potential.

Financial DNA Solutions