Why DNA Behavior?

Psychometric Assessment, Know Your Customer, Online Behavioral Discovery, Personality Profiling, Behavioral Marketing, Communication Style, Customer Engagement, Employee Engagement, Human Capital Management, Business Performance Improvement, Employee-Customer Matching, Customer Buying Behavior


DNA Behavior International was established in 2001 to lead the behavioral management revolution worldwide in business for enhancing relationships and unlocking human potential. Our belief is that “Behavior Drives Performance™”.

We help build behaviorally smart businesses to increase competitive advantage using the most reliable psychometric assessment systems on cutting edge technology platforms. Our client centered behavioral management solutions are delivered in the areas of client experience, financial personality and human capital management.

behaviorally smart, customer behavior, communication style, business technology

How are you navigating the human differences in your business that get in the way of human interactions and performance?

Independent research shows human behavioral issues hidden deep below the surface are closely connected to 87% of business performance challenges which are quantifiable in terms of lost revenues and productivity. Our DNA Behavior solutions and training equip business leaders and their teams to navigate the human differences in their business by discovering and aligning the different communication styles, behaviors and solution preferences of their diverse employees, clients and customers.

business performance challenges, dna behavior, human capital management

Our Unique Matching Approach

The uniqueness of our “understanding people before numbers” approach is to help businesses build a corporate memory bank of independently validated DNA behavioral data for matching employees to clients, customers and solutions offered on a continuous basis.

Business DNA Solutions

The Power of Natural Behavior

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Financial DNA Solutions

» How Can You Use
DNA Behavior?

Get a snapshot of how businesses
are using DNA Behavior to become
behaviorally smart.

» The Platinum Standard
for Discovery

Learn more about the reliability
and validity of our platinum standard
assessment methodology for performance
development and behavioral discovery.

» Select the DNA Behavior
Solution for You

Learn about the different DNA Behavior
solutions and select the right one
for you.

» Measuring the Benefits of

Learn about the financial and
non-financial benefits of our proven
DNA Behavior methodology.

» What People Are

People from all over the world
are becoming raving advocates
for DNA Behavior. Why?

» The DNA Behavior

Discover what makes DNA Behavior
a uniquely powerful approach for
unlocking human potential.

Financial DNA Solutions