Pioneering DNA Research Findings

Our cutting edge research has enabled the evolution of employee centered personality profiles to customer centered natural behavior discovery and human performance measurement. This research has enabled us to build the next generation of assessments and reports which provide enhanced personal development and commercial business opportunities.

Natural Behavior

Through our research we have expanded the depth of independently validated natural DNA behaviors from 5 generally recognized primary factors to 8 primary factors and 24 sub-factors, which are measured on a horizontal continuum to recognize the strength of both sides of the behavior and remove the high/low description. The new insights include:

  • Trust;
  • Pioneering (Goal setting);
  • Risk Taking and Risk Tolerance;
  • Creativity and Learning Styles

For each primary behavioral factor and sub-factor we have been able to pinpoint the behavioral traits in terms of unique strengths and struggles which are foundational to performance transformation.

Human Performance Measurement

Research shows that there are 4 key components to the measurement of human performance:

  • Being on the Performance Pathway – based on purpose, talents, passions, values, vision and a clear mission.
  • The ability to Emotionally Engage Others – based on the ability to communicate, build relationships and operate with emotional intelligence
  • Operating with Confidence – based on the ability to personally trust yourself and others
  • Making decisions with Wisdom – based on character and values

These new behavioral and performance insights have been incorporated into our online DNA Behavior Discovery and Performance Development Systems.

Estimated SPI

To learn more about the specifics of the DNA Behavior assessment system methodology, reliability and validity, please review our booklet: “DNA Behavior - Getting to the Core of Human Behavior

Financial DNA - Financial Personality

Also, to learn more about our specific Financial Personality findings, please click here.

You can email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it for our DNA Behavior Validation Report.


Financial DNA Solutions

» How Can You Use
DNA Behavior?

Get a snapshot of how businesses
are using DNA Behavior to become
behaviorally smart.

» The Platinum Standard
for Discovery

Learn more about the reliability
and validity of our platinum standard
assessment methodology for performance
development and behavioral discovery.

» Select the DNA Behavior
Solution for You

Learn about the different DNA Behavior
solutions and select the right one
for you.

» Measuring the Benefits of

Learn about the financial and
non-financial benefits of our proven
DNA Behavior methodology.

» What People Are

People from all over the world
are becoming raving advocates
for DNA Behavior. Why?

» The DNA Behavior

Discover what makes DNA Behavior
a uniquely powerful approach for
unlocking human potential.

Financial DNA Solutions