About DNA Behavior International

DNA Behavior is an international people insights firm. We provide organizations worldwide with a single technology platform which delivers practical and scalable behavioral intelligence solutions to "Know, Engage and Grow" every employee and client online for the building of a client-centered business.

The business was established in 2001 and is the global leader of the behavioral management revolution for enhancing relationships and unlocking human potential.

We deliver proprietary "hire-to-retire" technology systems which more quickly and reliably discover every facet of a person's DNA wiring (talents, communication and decision-making style) using the "Platinum Standard" for behavioral discovery and performance development.

Our solutions are based on validated behavioral sciences research and delivered on cutting-edge technology platforms in the areas of:

  • Human Capital Management
  • Client Experience Management
  • Financial Personality Management

The DNA Behavior Solutions equip business leaders and their teams to navigate the human differences in their business by discovering and aligning the different communication styles, behaviors, talents, risk profiles, decision-making biases and solution preferences of their diverse leaders, employees, advisors and clients. The uniqueness of DNA Behavior's approach is to enable behavioral intelligence to be operational-ized at the fingertips of every person in the organization for matching their team to clients and solutions offered on a continuous basis.

Since commencing business, DNA Behavior serves people in over 50 countries through 11 languages and has 12 proprietary DNA Behavior Discovery Processes under 3 primary brands. Our proprietary DNA Discovery Processes have been developed and independently validated since 2001 by a highly qualified team with 100+ years of combined academic and practical behavioral discovery instrument development experience. Furthermore, DNA Behavior has invested more than 50 man years in the development of these systems and its programs.

Guiding Business Based on Practical Behavioral Intelligence
Founder Hugh Massie explains how he founded DNA Behavior and our philosophy.

To learn in more depth about our business, its history and our solutions, review our booklet:
DNA Behavior - Getting to the Core of Human Behavior

Contact DNA Behavior


Financial DNA Solutions

» How Can You Use
DNA Behavior?

Get a snapshot of how businesses
are using DNA Behavior to become
behaviorally smart.

» The Platinum Standard
for Discovery

Learn more about the reliability
and validity of our platinum standard
assessment methodology for performance
development and behavioral discovery.

» Select the DNA Behavior
Solution for You

Learn about the different DNA Behavior
solutions and select the right one
for you.

» Measuring the Benefits of

Learn about the financial and
non-financial benefits of our proven
DNA Behavior methodology.

» What People Are

People from all over the world
are becoming raving advocates
for DNA Behavior. Why?

» The DNA Behavior

Discover what makes DNA Behavior
a uniquely powerful approach for
unlocking human potential.

Financial DNA Solutions